360 DEGREE SUPPORT
FOR YOU AND YOUR BUSINESS

OUR SEFAR FRAMEWORK

Our 360 degree support is shaped by the  5 guiding principles of our SEFAR Framework,  core principles we embed into every stage of your growth journey. These guiding principles ensure every decision balances people, planet and profit:

• Sustainable – Long-term thinking that reduces environmental impact

• Ethical – Fair, transparent, and values-led business practices

• Future Thinking – Designed to be relevant and resilient tomorrow

• Affordable – Conscious solutions that work for all stakeholders

• R to the power of 5 – Reduce, Repair, Reuse, Recycle, Reimagine

• Together, they ensure the support we provide is not only strategic — but truly conscious.

BRAND + PURPOSE

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• Benchmark your brand against key competitors to identify strengths and opportunities.

• Define your brand's unique position and communicate your values clearly.

• Develop a comprehensive brand toolkit for consistent messaging and visual identity.

• Align your brand with sustainability goals and embed values across operations.

• Build community advocacy through meaningful engagement.

STRATEGY + PLANNING

• Analyse sales data to identify growth opportunities and gaps.

• Inform your business decisions with market research, consumer insights, and competitor analysis.

• Craft actionable growth strategies for D2C, B2B, and global expansion.

• Streamline operations, supply chain, and finance for greater efficiency.

• Provide guidance on investment, funding, and exit planning.

DESIGN + PRODUCT

• Create unique design elements that make your brand stand out.

• Select sustainable fabrics and trims to align with your values.

• Develop detailed CADs and technical packs for accurate production.

• Optimise your product range for sustainability, margin, and efficiency.

• Expand your product offerings with a focus on circular design.

TECHNICAL + COMPLIANCE

• Ensure compliance with industry regulations and sustainability standards.

• Manage product testing to meet quality, safety, and environmental requirements.

• Conduct risk assessments to identify and mitigate potential production issues.

• Stay ahead of regulatory changes (e.g., Digital Product Passport).

• Help your business meet B Corp and other sustainability certifications.

SUSTAINABLE + ETHICAL SOURCING

• Source factories that meet your ethical and sustainability standards.

• Navigate audits and certifications to ensure compliance with social and environmental standards.

• Connect with trusted factories for responsible production.

• Negotiate better factory terms while maintaining ethical standards.

• Ensure transparency and traceability across your supply chain.

MERCHANDISING + FINANCIAL PLANNING

• Optimise your product range to balance sales, margins, and sustainability.

• Provide data-driven insights through sales, stock, and financial reporting.

• Improve inventory management to reduce waste and maximise profitability.

• Strengthen your commercial strategy for long-term growth.

• Create pricing, margin, and promotional strategies to boost revenue.

DIGITAL PRESENCE

• Optimise your website for better user experience and conversion rates.

• Build an engaging social media presence to increase brand visibility.

• Manage influencer collaborations to expand your reach.

• Ensure brand consistency across all digital touchpoints.

• Leverage e-commerce and marketplace strategies for growth.

MARKETING + PR

• Plan effective trade strategies to increase retail visibility and engagement.

• Produce high-quality photography and content for e-commerce and lifestyle shoots.

• Execute impactful PR campaigns to build awareness and generate buzz.

• Refine your brand messaging and storytelling to connect with conscious consumers.

• Strengthen your marketing strategy for sustained brand success.

ROUTES TO MARKET

• Optimise D2C channels to drive growth and enhance customer experience.

• Strengthen your B2B sales strategy and foster key retail relationships.

• Expand into global markets with tailored international strategies.

• Optimise marketplace strategies to reach broader audiences.

• Identify new partnerships and licensing opportunities for greater market reach.

ASSET CREATION

• Benefit from our expertise in children's brands to create high-impact imagery that resonates with your audience.

• We provide comprehensive services, from photography and videography to art direction, styling, and production.

• Our team handles hair & makeup, image selects, editing, location scouting, and studio setups.

• We deliver both e-commerce and lifestyle content to tell a compelling brand story.

• Craft clear, compelling product descriptions to boost conversion rates on your website.