top of page
BLOG
Hints, tips, market intelligence and more from THE NEST team of specialist retail consultants.


The UK Baby Products Market: It’s Not Infinite – So Who Is Your Brand Really Talking To?
The UK Baby Products Market: It’s Not Infinite – So Who Is Your Brand Really Talking To?
In an age of niche marketing and precision targeting, too many baby and children’s brands are still trying to speak to everyone.

Nicola Perring
Jul 232 min read


Research
One of the many services we provide for brands and retailers, is research. We know research can be time consuming and so often gets...

Nicola Perring
Mar 29, 20231 min read


Sharing our knowledge and connections
On Monday I was lucky enough to catch up with an amazing lady, who I can honestly say has been a truly inspiring mentor for me for almost...

Nicola Perring
Mar 29, 20231 min read


Little Black Outfit
I recently went to the Westfield Centre to meet up with @lauragrayson, the owner of a brilliant brand - @littleblackoutfituk. “AN...

Nicola Perring
Mar 29, 20231 min read


What is Brand Identity?
Your brand identity is what will make your brand instantly appealing to your audience. “It is more than just a logo, it needs to be...

Nicola Perring
Mar 24, 20231 min read


What is Brand Strategy?
When you are starting up a new business you need to have a clear vision for your brand, There are lots of questions you need to ask...

Nicola Perring
Nov 21, 20221 min read
bottom of page