Your range is good. But is it working as hard as it could be?
Most retailers we work with are sitting on untapped performance. The opportunity is not always about finding new brands or new customers. It is about understanding what your existing range, your floor space, and your buying data are already telling you.
You are looking for new brands to bring into your range. Or more customers through your doors. Or both. That makes complete sense, and we can help with all of it.
But before we look at what to bring in, we always ask one question first: how well is what you already have performing? In our experience, most retailers are sitting on significant untapped performance in their existing range. Products in the wrong location. Brands taking up floor space without earning it. Adjacencies that are not working. Best sellers buried where customers cannot find them. Buying decisions made on instinct rather than data. The analysis that unlocks this comp shopping, space productivity, brand-by-brand sell-through, range architecture, used to be the exclusive domain of large retail businesses.
We bring that same rigour to independent retailers in the children's product industry. Get that right first, and every new brand you bring in will perform better. Every square foot of floor space will work harder. And your margins will reflect the effort you are putting in.
SEFAR hub
The SEFAR Hub gives retailers access to a carefully curated network of audited, ethical manufacturers across the children's product category. Whether you are looking to develop your own range or diversify your supplier base, the Hub makes responsible sourcing faster, lower-risk and commercially sound.