The Nest was not built in a boardroom.
It was built through decades of real experience on factory floors, in buying offices, across international markets.

The Nest was founded by Nicola Perring, former Global Product Director at Mothercare, and is the specialist consultancy for the maternity, baby and children’s product industry.

Build BETTER. Grow CONSCIOUSLY.

ABOUT Nicola

Product Director at Mothercare, she led international expansion into more than 50 markets, exporting 75% of Nicola Perring spent over 35 years at the heart of the global children's industry. As Global product worldwide.

She knows this industry from the inside, its extraordinary potential, its structural challenges, and the opportunity it holds to do something no other category has done before.

Having built that global expertise over more than three decades, Nicola made a conscious decision to leave corporate retail and direct her energy toward the businesses that needed it most, the small and medium-sized enterprises that form the beating heart of the children's industry.

SPEAKING, EVENTS & JUDGING

Nicola is available for keynote speeches, panel discussions, workshops and podcast appearances and as a judge for industry awards and competitions.

She speaks and judges on the future of the children’s product industry: responsible growth, commercial sustainability, the SEFAR framework, the path to a circular, ethical category, and the call to be good ancestors for the generations who will inherit it.

Her audiences include industry conferences, trade events, brand and retailer summits, and awards juries across the maternity, baby and children’s product sectors.

Interested in having Nicola speak at your event or join your judging panel?

Get in Touch

A SPECIALIST CONSULTANCY built from the inside out.

Diagnostic clarity

When we look under the bonnet of a business that's struggling to grow, we almost always find the same three problems. Knowing what they are means we can fix them fast.

The right ecosystem

A carefully assembled team of over 30 specialist advisors, all from the children's product industry, who bring exactly the right expertise to exactly the right challenge.

Proven tools

Methodologies developed in corporate retail, adapted for SMEs, including AI wherever it makes things faster, smarter, and more effective.

The Nest. was not built on theory. It was built on love, and on the conversations with three sons that a mother never forgot.

The eldest spent time with Nicola on work experience inside the industry. He remains her most trusted sounding board, often brutally honest but also one of her greatest advocates.

Her middle son sat at a kitchen table with a school project about Nigerian banana farmers and unknowingly created SEFAR. The thinking behind it was magnetic: a set of principles so clear, so human, and so instinctively right that his mother simply couldn't let them disappear. She trademarked it, built a business around it, and made sure it mattered.

Her youngest son told her in his late teens, that he didn't think he'd ever have children. Because he feared for their safety on our planet. When Nicola shares that story, other parents all too often say "mine says that too." This is not one young person's fear. It is felt across an entire generation.

Everything The Nest does, it does for them. This is what it means to be a good ancestor: to do the work now for children we will never meet, and for the generations who will inherit the world we leave behind. It is the passion behind our vision, our mission, and everything The Nest is here to do.

Our VISION

To lead the transformation of the global children's industry into the first fully sustainable, ethical, and circular category, ensuring a thriving planet for the generations who will inherit it.