The Nest. was not built in a boardroom.
It was built through decades of real experience on factory floors, in buying offices, across international markets.
Build BETTER. Grow CONSCIOUSLY.
ABOUT Nicola
Product Director at Mothercare, she led international expansion into more than 50 markets, exporting 75% of Nicola Perring spent over 35 years at the heart of the global children's industry. As Global product worldwide.
She knows this industry from the inside, its extraordinary potential, its structural challenges, and the opportunity it holds to do something no other category has done before.
Having built that global expertise over more than three decades, Nicola made a conscious decision to leave corporate retail and direct her energy toward the businesses that needed it most, the small and medium-sized enterprises that form the beating heart of the children's industry.
Nicola is available for SPEAKING ENGAGEMENTS.
With over 35 years inside the global children's industry, Nicola speaks from direct experience, not theory.
She is available to speak at industry events, conferences, and trade gatherings on topics including:
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the future of the children's product industry
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building ethical and sustainable retail
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international expansion for SMEs
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structural challenges facing the industry today
If you'd like Nicola to speak at your event, get in touch directly at nicola@thenest.uk.com
A SPECIALIST CONSULTANCY built from the inside out.
Diagnostic clarity
When we look under the bonnet of a business that's struggling to grow, we almost always find the same three problems. Knowing what they are means we can fix them fast.
The right ecosystem
A carefully assembled team of over 30 specialist advisors, all from the children's product industry, who bring exactly the right expertise to exactly the right challenge.
Proven tools
Methodologies developed in corporate retail, adapted for SMEs, including AI wherever it makes things faster, smarter, and more effective.
The Nest. was not built on theory. It was built on love, and on three conversations with three sons that a mother never forgot.
The eldest spent time with Nicola on work experience inside the industry. He remains her most trusted sounding board, often brutally honest but also one of her greatest advocates.
Her middle son sat at a kitchen table with a school project about Nigerian banana farmers and unknowingly created SEFAR. The thinking behind it was magnetic: a set of principles so clear, so human, and so instinctively right that his mother simply couldn't let them disappear. She trademarked it, built a business around it, and made sure it mattered.
Her youngest son told her in his late teens, that he didn't think he'd ever have children. Because he feared for their safety on our planet. When Nicola shares that story, other parents always say "mine says that too." This is not one young person's fear. It is a generation's.
Everything The Nest does, it does for them.
Our VISION
To lead the transformation of the global children's industry into the first fully sustainable, ethical, and circular category, ensuring a thriving planet for the generations who will inherit it.
