The SEFAR lab is The Nest’s curated collection of AI tools that genuinely add value to children’s product businesses, tried, tested and honestly assessed, so you skip the noise.

Only tools we have genuinely used and would recommend to our own clients, organised by use case: sourcing, merchandising, marketing, operations and finance.

Every tool in the lab has been tried and tested by The Nest’s team before we recommend it, with an honest verdict on what it does well and where it falls short. If we would not use it in our own business, it does not make the list.