Children's Wear Print Trends SS23

When I was a buyer, prints were the blessing and bane of my life!

“When I got it right, I couldn't wait for my Monday trading meetings but if I went too far left field there was nothing we could do, but promote or markdown. ."

So when I visited Westfield last week I hoped to see what key trends the high street was backing for SS23, and there were 2 obvious print trends, apart from the usual unicorns, dinosaurs, cute baby animals and the predictable rabbits for Easter:

🍒🥑 Fruit & Veg

🦀 ⛵️ Seaside/Nautical

and as always PO.P were leading the way, with both of these print trends plus a collaboration with children's book illustrations.

How we could help you

If you are planning your future ranges and need some expert advice on the trends for prints, please do get in touch as our expert team can certainly help find the right print direction for your brand.

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