Question 1

What does The Nest do?

Accepted Answer

The Nest is the specialist consultancy for the maternity, baby and children’s product industry. We help brands, manufacturers and retailers grow profitably and responsibly, fixing the commercial foundations first, then building businesses that are good for people and the planet.

Question 2

Who does The Nest work with?

Accepted Answer

Three groups: founder-led maternity, baby and children’s product brands, international manufacturers wanting to reach UK and European buyers, and independent retailers in the nursery and children’s product sector.

Question 3

Who is behind The Nest?

Accepted Answer

The Nest was founded by Nicola Perring, former Global Product Director at Mothercare, who spent over 35 years in the global children’s industry and led expansion into more than 50 markets.

Question 4

Where is The Nest based?

Accepted Answer

The Nest is a UK-based consultancy, working with clients across the UK, Europe and international markets.

Question 5

How do I start working with The Nest?

Accepted Answer

Start with our free 3-minute scorecard. It gives you an honest picture of where your business is now and where to focus first, so our first conversation goes straight to what matters.

Build BETTER.
Grow CONSCIOUSLY.

The Nest is the specialist consultancy for the maternity, baby and children's product industry, helping brands, manufacturers and retailers grow profitably and responsibly.

Brands

Manufacturers

Retailers

Our SEFAR Ecosystem

SEFAR hub
Our global trade gateway connecting manufacturers, brands and retailers.

SEFAR directory
Curated partner businesses, tools, resources, expert consultants.

SEFAR lab
Tried and tested AI tools for the maternity, baby and children's product industries.

"We're here to be GOOD ANCESTORS. To build businesses now that the generations who inherit them, will be proud of."

Nicola Perring, Founder of The Nest.
Former Global Product Director at Mothercare, with 35+ years in the global children's industry.

Our MISSION

Our METHOD

Growth, the SEFAR way

Frequently asked questions

What does The Nest do?

Who does The Nest work with?

Who is behind The Nest?

Where is The Nest based?

How do I start working with The Nest?

Build BETTER. Grow CONSCIOUSLY.

The Nest is the specialist consultancy for the maternity, baby and children's product industry, helping brands, manufacturers and retailers grow profitably and responsibly.

Brands

Manufacturers

Retailers

Our SEFAR Ecosystem

SEFAR hub Our global trade gateway connecting manufacturers, brands and retailers. SEFAR directory Curated partner businesses, tools, resources, expert consultants. SEFAR lab Tried and tested AI tools for the maternity, baby and children's product industries.

"We're here to be GOOD ANCESTORS. To build businesses now that the generations who inherit them, will be proud of." Nicola Perring, Founder of The Nest. Former Global Product Director at Mothercare, with 35+ years in the global children's industry.

Our MISSION

Our METHOD

Growth, the SEFAR way

Frequently asked questions

What does The Nest do?

Who does The Nest work with?

Who is behind The Nest?

Where is The Nest based?

How do I start working with The Nest?

Build BETTER.
Grow CONSCIOUSLY.

SEFAR hub
Our global trade gateway connecting manufacturers, brands and retailers.

SEFAR directory
Curated partner businesses, tools, resources, expert consultants.

SEFAR lab
Tried and tested AI tools for the maternity, baby and children's product industries.

"We're here to be GOOD ANCESTORS. To build businesses now that the generations who inherit them, will be proud of."

Nicola Perring, Founder of The Nest.
Former Global Product Director at Mothercare, with 35+ years in the global children's industry.