I hadn't been to Broadstairs in twenty years until this weekend, back for my eldest son's birthday. Arrowsmiths was still exactly where I left it. Kinder Collective wasn't there last time, because it didn't exist yet. Both taught me the same lesson about curation.

A retail residency lets an independent shop host an emerging brand for a season, a genuine win-win. The retailer champions something fresh with low risk because they do not own the stock, and the brand gains real physical space, which matters most for baby products and gifting. Here is how the model works and how to start one.