Organic Zoo's Midnight print meets BINIBAMBA's merino sheepskin in a limited edition brand collaboration launched on 1st October. Two British, female founded brands, the same customer, no overlapping categories, and values that genuinely match. Here is why it works, and what to ask before you agree to any collaboration.

JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

Le Toy Van, the British eco wooden-toy maker sold in more than 150 countries, has acquired plush brand Pickles in its first move beyond wood. It is a lovely example of conscious business growth: expanding by backing a small craft brand rather than chasing scale for its own sake. Here is what founders can take from how, and why, they did it.

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