Organic Zoo's Midnight print meets BINIBAMBA's merino sheepskin in a limited edition brand collaboration launched on 1st October. Two British, female founded brands, the same customer, no overlapping categories, and values that genuinely match. Here is why it works, and what to ask before you agree to any collaboration.

At the Real Circularity Summit's True Size Roundtable, Julia Reynolds showed a table of industry experts two avatars side by side, the UK's current standard sizing block, and the true shape her data says customers actually are. The gap was obvious, and it exposes a grading system overdue an overhaul, in children's clothing every bit as much as adult wear.