Product recalls keep rising and enforcement is intensifying, so the question is not whether it could happen to your brand, but whether you could respond well if it did. Here is why every children's product brand needs a product recall plan, what a good one looks like, and how parents can check whether something they own has been recalled.

AI is arriving in children's products faster than parents' trust in it. Half of parents are sceptical, regulators are moving, and the brands that win lead with safety, not the letters AI. Here is how to bring AI toys to market in a way parents will actually trust.

Children grow out of clothes faster than anything else they own, which makes circular childrenswear the biggest sustainability opportunity in kids' fashion. British organic brand Frugi just won a Drapers award for its circular work. Here is the playbook, and the one move any clothing brand can make first.

In 2026, 37 UK recalls hit children's craft sand and sand art kits over asbestos, from Hobbycraft to Asda. Nobody added it on purpose: it is a natural contaminant that routine toy testing never screened for. Here is why it happened, and the practical supply-chain steps that keep it out of your products.

Pura, the Cheshire B Corp behind plant-based nappies, quietly turns used nappies into pellets that resurface roads through its NappiCycle partnership in Wales. With around 3 billion nappies going to UK landfill a year, it is real circularity, honestly at pilot scale. Here is the story, and why it is a lesson in growing consciously.

The EU's new Toy Safety Regulation will require a digital product passport on every toy. For brands early in their journey it is a chance to embed good practice from the start, rather than reverse-engineer it later. Here is why passports must be third-party verified, why not to build one in-house, and how to make it a marketing tool.

From 10th October 2026, PFHxA and related PFAS are banned above trace levels in clothing, footwear and accessories sold into the EU and Northern Ireland, hitting water-repellent coatings on puddle suits, rain coats and school shoes. Why PFAS in children’s clothing was used, why it is being restricted, the PFAS-free alternatives, and the questions to ask your supplier now.

Which? found 150 potentially unsafe baby products on Amazon, Etsy and TikTok Shop, and the BTHA found 90% of marketplace toys fail UK safety tests. On Shein and Temu, almost every children’s product tested failed. Here is what is driving the surge in unsafe children’s products online, why a safety mark is no longer proof, what the coming UK reform means for brands, and what parents should look for before they buy.

The UK removed cots, Moses baskets and small mattresses from flame-retardant furniture rules in 2025. Fewer chemicals is good news for babies, whose skin is around 30% thinner and far more absorbent, but it shifts the fire-safety job onto fabric choice. What baby sleep brands need to check, and how children's nightwear flammability rules still apply.