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PRODUCT FIT


Bodies have changed. Our sizing blocks and grading systems have not caught up
At the Real Circularity Summit's True Size Roundtable, Julia Reynolds showed a table of industry experts two avatars side by side, the UK's current standard sizing block, and the true shape her data says customers actually are. The gap was obvious, and it exposes a grading system overdue an overhaul, in children's clothing every bit as much as adult wear.

NICOLA PERRING
Sep 218 min read
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