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ETHICS


Ten years a B Corp, but JoJo Maman Bébé was doing it right long before that
JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

NICOLA PERRING
Sep 144 min read


Living wage versus minimum wage: the supply-chain question buyers are starting to ask
What is the difference between a living wage and a minimum wage, and why can nearly 89% of companies not show they pay one? A clear explainer for maternity, baby and children's brands: the data from Baptist World Aid's 2024 report, what the EU Digital Product Passport will change, and the supply-chain questions to ask before a buyer asks you.

NICOLA PERRING
Jul 142 min read
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