The SEFAR directory opens today with over 40 resources: The Nest's curated network of consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. It is not a list you work through alone. We get to know your business first, then make a warm introduction to the right person.

Le Toy Van, the British eco wooden-toy maker sold in more than 150 countries, has acquired plush brand Pickles in its first move beyond wood. It is a lovely example of conscious business growth: expanding by backing a small craft brand rather than chasing scale for its own sake. Here is what founders can take from how, and why, they did it.