Halloween fun doesn't have to cost the planet. Not everything we do is perfect, but a charity shop dress, a borrowed top, reusable spider buns and pumpkin soup are little steps in the right direction, without taking the fun away from the children.

Levi's and M&S have launched a shared renewable electricity programme for their suppliers. The useful read for a smaller brand is not that factories need persuading, many were doing this years ago. It is that asking how a factory runs belongs in your normal due diligence.

Global Standards, the body behind GOTS, has launched a new certification covering fibres organic standards never touched, including recycled polyester. Babywear leans cotton, but children's clothing is far more polarised than that, uniform, sportswear and swimwear mean polyester is a huge share of what school-age children actually wear. Until now, none of it had a credible certification to point to.

JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

There is a working summit on circularity in London next month, with roundtables on resale, takeback, digital product passports and the economics of it all. Maternity, baby and children's product has every structural advantage the conversation needs. We are in the room. We are just not loud enough in it yet, and that is worth changing.

Children grow out of clothes faster than anything else they own, which makes circular childrenswear the biggest sustainability opportunity in kids' fashion. British organic brand Frugi just won a Drapers award for its circular work. Here is the playbook, and the one move any clothing brand can make first.

Pura, the Cheshire B Corp behind plant-based nappies, quietly turns used nappies into pellets that resurface roads through its NappiCycle partnership in Wales. With around 3 billion nappies going to UK landfill a year, it is real circularity, honestly at pilot scale. Here is the story, and why it is a lesson in growing consciously.

From 19th July 2026, large companies selling into the EU can no longer destroy unsold clothing, footwear and accessories, not by landfill, incineration or shredding. Here is why brands destroyed unsold stock in the first place, why the economics pushed the wrong way, and how curated resale keeps product in use and pays far more than a liquidator.

Children's resale is heading for $12.8bn by 2030, a genuine new revenue stream for brands, not a threat. But not everything should be resold: some items are unsafe or even illegal to sell second-hand. Three resale models to learn from, which children's products you can and cannot resell, and how to open resale without taking on the heavy logistics.