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CONSCIOUS


Organic Zoo x BINIBAMBA: what a brand collaboration looks like when the values match
Organic Zoo's Midnight print meets BINIBAMBA's merino sheepskin in a limited edition brand collaboration launched on 1st October. Two British, female founded brands, the same customer, no overlapping categories, and values that genuinely match. Here is why it works, and what to ask before you agree to any collaboration.

NICOLA PERRING
Oct 63 min read


GOTS GRTS textile certification: the new sibling that covers the fabric most school children actually live in
Global Standards, the body behind GOTS, has launched a new certification covering fibres organic standards never touched, including recycled polyester. Babywear leans cotton, but children's clothing is far more polarised than that, uniform, sportswear and swimwear mean polyester is a huge share of what school-age children actually wear. Until now, none of it had a credible certification to point to.

NICOLA PERRING
Sep 215 min read


Ten years a B Corp, but JoJo Maman Bébé was doing it right long before that
JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

NICOLA PERRING
Sep 144 min read


Sustainable school uniform: the rule change that just widened the market
From the start of the September 2026 school year, English state schools can require only three branded uniform items. Most of the uniform is about to become un-badged, which means parents get to choose, and fabric, durability and provenance become buying decisions for the first time. Here is what the change does, who it hurts, and the schoolwear manufacturer I would point you at first.

NICOLA PERRING
Aug 244 min read
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