Hegen has won the BPIA Concept and Innovation Award 2026 at Harrogate for a feeding system built to grow with your baby, voted for by its peers. Here's what the win tells product developers.

I judged the BPIA Concept and Innovation Awards last Friday, the round that selects the three finalists. The BPIA has now announced them. Here is what a judging panel actually listens for, and why entering is worth far more than the prize.