Since 27th September, the EU green claims rules ban vague environmental claims without proof, self created sustainability labels, and carbon neutral claims that rely on offsetting, even on stock already on shelves. For brands doing things properly, this is a levelling of the playing field. Here is what changed and where to start.

The SEFAR directory opens today with over 40 resources: The Nest's curated network of consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. It is not a list you work through alone. We get to know your business first, then make a warm introduction to the right person.

Since 12th August, the EU's Packaging and Packaging Waste Regulation has been properly in force, and it now classifies swing tags, hangers sold with the item and dust bags as packaging. If you sell into the EU, that changes what you're responsible for.

We have been doing some research this week into what is involved when a brand expands internationally. This is the part that is often missed in the excitement of landing a European order, and it can trip a brand up.