Since 27th September, the EU green claims rules ban vague environmental claims without proof, self created sustainability labels, and carbon neutral claims that rely on offsetting, even on stock already on shelves. For brands doing things properly, this is a levelling of the playing field. Here is what changed and where to start.

The SEFAR directory opens today with over 40 resources: The Nest's curated network of consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. It is not a list you work through alone. We get to know your business first, then make a warm introduction to the right person.