Charlotte Morley's business, once thelittleloop and now Lloop, is worth a proper look from a trade perspective, not just a consumer one. A badge on Kite's product pages already lifts conversion before a customer has bought anything, and the real case for a brand is what happens after: repeat spend, new customers, an excess stock route, and a head start on EPR reporting.

Since 12th August, the EU's Packaging and Packaging Waste Regulation has been properly in force, and it now classifies swing tags, hangers sold with the item and dust bags as packaging. If you sell into the EU, that changes what you're responsible for.