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JoJo Maman Bébé's Duck Waterproof Jacket in Yellow, a children's raincoat with a duck-face hood. Image: JoJo Maman Bébé

Ten years a B Corp, but JoJo Maman Bébé was doing it right long before that

JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

NICOLA PERRING

Sep 144 min read