Halloween fun doesn't have to cost the planet. Not everything we do is perfect, but a charity shop dress, a borrowed top, reusable spider buns and pumpkin soup are little steps in the right direction, without taking the fun away from the children.

Charlotte Morley's business, once thelittleloop and now Lloop, is worth a proper look from a trade perspective, not just a consumer one. A badge on Kite's product pages already lifts conversion before a customer has bought anything, and the real case for a brand is what happens after: repeat spend, new customers, an excess stock route, and a head start on EPR reporting.