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The EU just redefined 'packaging.' Your swing tags are now inside it
Since 12th August, the EU's Packaging and Packaging Waste Regulation has been properly in force, and it now classifies swing tags, hangers sold with the item and dust bags as packaging. If you sell into the EU, that changes what you're responsible for.

NICOLA PERRING
Sep 144 min read


Getting an EU order is exciting. But don't proceed without an EU Authorised Representative.
We have been doing some research this week into what is involved when a brand expands internationally. This is the part that is often missed in the excitement of landing a European order, and it can trip a brand up.

NICOLA PERRING
Sep 74 min read
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