Product recalls keep rising and enforcement is intensifying, so the question is not whether it could happen to your brand, but whether you could respond well if it did. Here is why every children's product brand needs a product recall plan, what a good one looks like, and how parents can check whether something they own has been recalled.

In 2026, 37 UK recalls hit children's craft sand and sand art kits over asbestos, from Hobbycraft to Asda. Nobody added it on purpose: it is a natural contaminant that routine toy testing never screened for. Here is why it happened, and the practical supply-chain steps that keep it out of your products.

Which? found 150 potentially unsafe baby products on Amazon, Etsy and TikTok Shop, and the BTHA found 90% of marketplace toys fail UK safety tests. On Shein and Temu, almost every children’s product tested failed. Here is what is driving the surge in unsafe children’s products online, why a safety mark is no longer proof, what the coming UK reform means for brands, and what parents should look for before they buy.