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Fix the route to market, then raise the money: what Mamas & Papas got in the right order
Mamas & Papas has completed a refinancing after a record year. The interesting part is not the money, it is the order they did things in. They fixed the route to market first, let the trading numbers prove it, and only then raised. Most brands in difficulty run that sequence backwards.

NICOLA PERRING
Aug 244 min read
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