sustainability | The Nest.

The Nest SEFAR directory launch banner. The SEFAR directory is The Nest's curated directory of trusted consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. Image: The Nest.

The SEFAR directory is open: the right help, not just any help

The SEFAR directory opens today with over 40 resources: The Nest's curated network of consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. It is not a list you work through alone. We get to know your business first, then make a warm introduction to the right person.

NICOLA PERRING

Oct 64 min read

JoJo Maman Bébé's Duck Waterproof Jacket in Yellow, a children's raincoat with a duck-face hood. Image: JoJo Maman Bébé

Ten years a B Corp, but JoJo Maman Bébé was doing it right long before that

JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

NICOLA PERRING

Sep 144 min read