In 2026, 37 UK recalls hit children's craft sand and sand art kits over asbestos, from Hobbycraft to Asda. Nobody added it on purpose: it is a natural contaminant that routine toy testing never screened for. Here is why it happened, and the practical supply-chain steps that keep it out of your products.

The EU's new Toy Safety Regulation will require a digital product passport on every toy. For brands early in their journey it is a chance to embed good practice from the start, rather than reverse-engineer it later. Here is why passports must be third-party verified, why not to build one in-house, and how to make it a marketing tool.

Which? found 150 potentially unsafe baby products on Amazon, Etsy and TikTok Shop, and the BTHA found 90% of marketplace toys fail UK safety tests. On Shein and Temu, almost every children’s product tested failed. Here is what is driving the surge in unsafe children’s products online, why a safety mark is no longer proof, what the coming UK reform means for brands, and what parents should look for before they buy.