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Organic Zoo x BINIBAMBA: what a brand collaboration looks like when the values match
Organic Zoo's Midnight print meets BINIBAMBA's merino sheepskin in a limited edition brand collaboration launched on 1st October. Two British, female founded brands, the same customer, no overlapping categories, and values that genuinely match. Here is why it works, and what to ask before you agree to any collaboration.

NICOLA PERRING
Oct 63 min read


Ten years a B Corp, but JoJo Maman Bébé was doing it right long before that
JoJo Maman Bébé just marked ten years as a certified B Corp with a T-shirt designed around ideas from its own young customers. I heard founder Laura Tenison speak about how she built the business this week, and there's one thing, even I can't work out: why she called it JoJo Maman Bebe?

NICOLA PERRING
Sep 144 min read


Sustainable school uniform: the rule change that just widened the market
From the start of the September 2026 school year, English state schools can require only three branded uniform items. Most of the uniform is about to become un-badged, which means parents get to choose, and fabric, durability and provenance become buying decisions for the first time. Here is what the change does, who it hurts, and the schoolwear manufacturer I would point you at first.

NICOLA PERRING
Aug 244 min read


Nappy recycling, roads made from waste, and what it means to grow consciously
Pura, the Cheshire B Corp behind plant-based nappies, quietly turns used nappies into pellets that resurface roads through its NappiCycle partnership in Wales. With around 3 billion nappies going to UK landfill a year, it is real circularity, honestly at pilot scale. Here is the story, and why it is a lesson in growing consciously.

NICOLA PERRING
Aug 43 min read
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