I judged the BPIA Concept and Innovation Awards last Friday, the round that selects the three finalists. The BPIA has now announced them. Here is what a judging panel actually listens for, and why entering is worth far more than the prize.

The Baby Products Association's Concept and Innovation Awards are open for 2026, with entries closing on 11th September. But winning is not the point. Here is how to choose the children's product awards worth entering, and why the expert feedback and visibility matter more than the win.