The SEFAR directory opens today with over 40 resources: The Nest's curated network of consultants, partner businesses, organisations and charities for maternity, baby and children's product brands. It is not a list you work through alone. We get to know your business first, then make a warm introduction to the right person.

The Baby Products Association's Concept and Innovation Awards are open for 2026, with entries closing on 11th September. But winning is not the point. Here is how to choose the children's product awards worth entering, and why the expert feedback and visibility matter more than the win.